For example, Remedy Drinks leverages effective digital marketing and social media strategies to grow demand and sales in this group. As such, brands which are successful in the category, have been successful in marketing directly to this key group. Affluent millennials are the key consumer base for organic beverages. Organic beverages were the top performing category within health and wellness beverages in New Zealand in 2021, achieving double-digit retail value growth.There are also organic pasta products made for those with certain dietary intolerances, such as Macro Organic Pasta - Spirals (made from organic durum wheat and vegan friendly), Ceres Organic Quinoa Rice Spaghetti, and Explore Cuisine Organic Gluten Free Edamame and Mung Bean Fettuccine. Many consumers are becoming increasingly environmentally conscious and are therefore looking for products with a smaller environmental footprint. Another reason for the boost in organic products (including pasta) is the reduced environmental impact these products have.Organic pasta is perceived as natural, chemical-free, and healthier for the family. Organic rice, pasta and noodles witnessed a 4.5% expansion over 2020-2021. Due to its versatility and relative ease of preparation, pasta was a popular dish prepared at home by consumers and demand rose for organic pasta. The pandemic also triggered a rise in home cooking as consumers spent less time out socialising. The Covid-19 pandemic accelerated the health and wellness trend in New Zealand and consumers opted for healthier products and organic ingredients.Retail value sales of organic beverages rose by 10.5% in current terms in 2021 to US$30.2 million, fuelled by organic hot drinks, which accounted for 70% of the market and recorded a 15.4% expansion in 2021.
Growth in organic packaged food was fuelled by organic dairy, which accounts for over half the market and recorded a 5.3% expansion in 2021.Retail value sales of organic packaged food and beverages increased by 4.9% in current terms in 2021 to US$190.9 million.The sector is critical to the prosperity and wealth of the country’s economy, the second-largest goods exporter and New Zealand’s largest manufacturing industry. “Overall, these figures not only represent good news for the New Zealand economy, but also regional New Zealand. “The outbreak of African Swine Fever has also impacted pork production and led to a surge in demand for other protein such as beef. Tim Ritchie, chief executive of the Meat Industry Association, said the growth in beef exports in China continued the recent trend of rising demand for protein. The weaker UK market reflected uncertainty over Brexit and exporters mitigating risk associated with market disruption that would occur with a hard Brexit, especially as 29 March fell in the lead up to the critical Easter sales period. Meanwhile, there was a 42% drop in the volume of sheepmeat exports to the UK and a 39% decrease in value in May compared to May 2018. The average free on board (FOB) value for sheep meat exports to the US in May was $20.08/kg compared to an average FOB value to the UK of $9.38/kg. In the first five months of 2019, the volume of sheep meat exports to the US grew by 1%, but the value of these exports increased by 20%. The value of sheep meat exports to the US was also strong. Overall New Zealand exported more than NZ$912m of red meat and co-products to global markets in the month of May. Latest statistics showed that more than 21,500 tonnes of beef worth NZ$155.7m was exported to China in May.Ĭhina remains the largest market by value for red meat and co-products, with NZ$329.4m exported to the country followed by the US and Japan. Emulsifiers, stabilizers, hydrocolloids.Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches).Plant-based, alt proteins, precision fermentation.
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